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International Women’s Day

As a business led by women, this International Women’s Day we celebrate the work of our team and brand partners for the positive impact on accelerating change and support to empower women and the Shona Joy community.

Learn more about these initiatives and find out about our partnership with GOOD TO BE GOOD, a foundation based on cultivating community-wide and humanitarian advocacy with a mission to serve women in marginalised communities.


Good To Be Good

To celebrate International Women’s Day 2023, we’ve partnered with GOOD TO BE GOOD, a not-for-profit organisation providing community programs and services for women and gender-diverse individuals.

For each order placed between the 6th – 12th March, $2 will be donated to GOOD TO BE GOOD, helping to support women.

To learn more about GOOD TO BE GOOD, we sat down with founder Char San Pedro to discuss the founding of the charity and a look into the work she does.



SJ Head Office

Founded by Shona Thatcher in 2000, Shona Joy has remained 100% independently owned and funded. Being a female founded business runs through the core of the brands DNA, with 77% of our leadership being women. The team is led by COO Danielle Millar, who has been in the Shona Joy business for five years.



The Encoreship

The Encoreship is a first-of-its-kind initiative providing employment opportunities to women who are facing challenges re-entering the workforce after an extended period away.

Shona Joy is proud to have participated with The Encoreship with our first placement in 2022 and are committed to partnering with the program.

Our first ‘Encorer’ Noemi has gone on to find full time employment after completing her Encoreship with Shona Joy. “It was an amazing opportunity to work with Shona Joy and to have such a progressive brand paving the way for women who were impacted by the pandemic or had taken a career break.”



Dress For Success

Each year, 100,000 women in NSW struggle to find a job – putting themselves and their family at risk. Dress for Success Sydney is a charity initiative that has brought hope to over 15,000 of these disadvantaged women – transforming their lives by offering the skills and confidence they need to secure work and gain financial independence.

Shona Joy is a long-term partner of Dress for Success Sydney – as part of our mission to do our part to ensure every woman has the same opportunity to feel independent and empowered. By providing garments to both the Sydney and Illawarra branches, supporting in fundraising efforts and donations as well as dressing young women attending their school formals or graduation dances, who couldn’t have otherwise afforded to attend.



Shona Joy x SurfAid

All mothers and their children deserve access to basic healthcare and the chance for their families to get ahead. SurfAid is a not-for-profit organisation committed to improving the health and wellbeing of mothers and children living in isolated regions, by enabling local people to develop and apply their own development ideas rather than simply delivering our own.

The Shona Joy x SurfAid capsule collection was designed to support the lives of women and children in remote areas and isolated villages where the maternal and child mortality rates are some of the highest in the world. For every piece sold from the collection, a $10 donation was made to SurfAid. Throughout FY 21/22, Shona Joy donated a total of $5,154 to SurfAid, with monthly donations continuing through FY 22/23.


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