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PLEIN AIR

 

Shona Joy's latest collection titled 'Plein Air' (French for 'outdoors') is inspired by the French impressionist movement of the 1800s - with the concept following how artists moved from painting indoors to outdoors and first started depicting an outdoor landscape within their artworks.

Shot by the beautifully nostalgic photographer Brydie Mac and videographer Jared O'Sullivan, the campaign brings elements from the inside world, outwards.

The garments stay true to Shona Joy's signature style and play on oversized proportions including volumous sleeves, exclusively designed prints and dresses with a colour palette reflecting nature - multiple shades of neutral and olive green.

 

Photography: Brydie Mac

Videography: Jared O'Sullivan

HMUA: Ash Penfold

Model: Zoe Blume

 

 

 

 

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