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As a brand and as a team, we strive to minimise harm to our planet in all that we do. We don’t believe in disposable fashion and always take great care through the design process, with a mission to design the pieces that will be treasured as part of your wardrobe forever. Our garment production is tightly managed, to minimise excess and waste - we only produce what is needed and are currently working on new projects toward a circular economy.

We’ve recently embarked on our sustainability journey - a commitment to reducing our impact through continuous improvement of our processes and materials. As a consumer goods brand, we cannot claim to be 100% sustainable, however we're committed making ongoing changes to better our business. As part of our sustainability journey, we’ve begun tracing our supply chain and implementing sustainable fibres into our collections. We recently replaced our disposable plastic garment bags with a recyclable version and are in the process of phasing our our plastic mailers, replacing these with home compostable versions. We’re also working on a roadmap to offer more clarity around our decision making and transparency in our processes as part of our commitment to always seeking areas for improvement, and to ensure we’re keeping our community informed.


We're passionate about creating awareness for the causes we feel connected to - particularly those that affect women, children and the environment. We're committed to making small changes that matter, to do our part to help our local and global community thrive. Continue reading about our current ongoing partnerships with I=change and Dress For Success.


To support the campaign toward gender equity for women in sport, we've partnered with Women Sport Australia with a committed donation of $5 for every garment sold from our SJ Sport Collection.

Women Sport Australia (WSA) is the country’s peak national not-for-profit organisation committed to creating equal opportunities for women and girls in sport. Shona Joy is proud to support the incredible work of WSA to inspire, attract, retain and develop women in sport and aid their advancement in the workforce as, athletes, coaches, managers or executives.

“We are very excited to partner with Shona Joy on this capsule collection and know that this collaboration will further enable WSA to promote the stories of our incredible sportswomen and advocate to effect lasting change.” Said Carol Fox, President of Women Sport Australia.

For further information on the amazing work of Women Sport Australia, click here.
Explore the full the SJ Sport Collection here.


We've partnered with i=change with a committed donation of $1 for every order placed, to a life changing project of your choice. We feel so fortunate to be in a position to raise awareness to causes we feel connected to and are so excited to be ale to use our platform to encourage continual support toward these incredible projects.

The power of your purchase now goes far beyond our product, with the opportunity to select where you'd like our donation to go, and to track in real time the growth of our donations. Shop online as usual, then once you've completed checkout you'll see a pop-up asking you to choose where our $1 donation goes. You can track our donation live at the Shona Joy brand page on the i=change website via the below link.

To learn more about where our donations are going, you can read the full journal article here.


Each year, 100,000 women in NSW along struggle to find a job - putting themselves and their family at risk. Dress for Success Sydney is a charity that has brought hope to more than 15,000 of these disadvantaged women - transforming their lives by offering the skills and confidence they need to secure work and gain financial independence.

For the past two years, Shona Joy has partnered with Dress for Success - as part of our mission to do our part in ensuring every woman has the same opportunity to feel independent and empowered. We have proudly donated our dresses to both the Sydney and Illawarra branches, supported the organisations through fundraising and donations and have dressed young women attending their school formals or graduation dances, who couldn't have otherwise afforded to attend.

Click here to learn more about the wonderful work of Dress for Success Sydney.