Shona Joy is a fashion house
dedicated to the free-spirited
adventure of the eternal summer
Shona Joy is a fashion house
dedicated to the free-spirited
adventure of the eternal summer
Shona Joy, a pioneer of quintessential Australian style, emerged in 2000 against the vibrant backdrop of Bondi Beach and Paddington Markets. Born from founder Shona Joy Thatcher’s hand-painted designs, the brand celebrates artisanal craftsmanship and timeless nostalgia, deeply rooted in authenticity and integrity.
Evoking a uniquely Australian aspiration, we celebrate the duality of the coastal-to-urban lifestyle through each design serving as a love letter to the eternal summer, radiating exuberance and the joy of an unmistakably optimistic spirit.
No matter where in the world we roam, the joy of home is never too far.
Shona Joy, a pioneer of quintessential Australian style, emerged in 2000 against the vibrant backdrop of Bondi Beach and Paddington Markets. Born from founder Shona Joy Thatcher’s hand-painted designs, the brand celebrates artisanal craftsmanship and timeless nostalgia, deeply rooted in authenticity and integrity.
Evoking a uniquely Australian aspiration, we celebrate the duality of the coastal-to-urban lifestyle through each design serving as a love letter to the eternal summer, radiating exuberance and the joy of an unmistakably optimistic spirit.
No matter where in the world we roam, the joy of home is never too far.
Woven in the essence of the free-spirited pursuit of far-flung adventure and the effortlessness of undone Australian style. Each piece transcends timelessness and seasonality, appealing to a diverse customer and embodying a distinctive synergy of simplicity and sophistication.
Woven in the essence of the free-spirited pursuit of far-flung adventure and the effortlessness of undone Australian style. Each piece transcends timelessness and seasonality, appealing to a diverse customer and embodying a distinctive synergy of simplicity and sophistication.
Our commitment is to develop well-crafted and timeless pieces that are designed to celebrate life in, and which will be treasured for years to come. Our responsible business journey is built on the foundations of People, Product, and Planet. Each of these pillars is carefully laced with our core focus on empowering women, protecting our oceans and conserving nature.
We’re committed to minimising our impact and contributing positively to people and the planet.
To us, it’s Second Nature. Read more about our sustainability journey here.
Our commitment is to develop well-crafted and timeless pieces that are designed to celebrate life in, and which will be treasured for years to come. Our responsible business journey is built on the foundations of People, Product, and Planet. Each of these pillars is carefully laced with our core focus on empowering women, protecting our oceans and conserving nature.
We’re committed to minimising our impact and contributing positively to people and the planet.
To us, it’s Second Nature. Read more about our sustainability journey here.
